Call for Papers : The Organizing Committee of the 4th International Political Marketing Conference invites submission of papers for the 2007 Romania Conference which will take place in Sinaia, Romania, 17-21 April 2007. In a fast moving world societies and cultures are shaped by powerful or weak leaders. The impact on politics and policies is not only by classical political leaders, political officials to say. Corporate leaders, cultural leaders, or even media-stars are moving the local, nation or world agenda. On a market that becomes the whole society ideas and values are in an extensive process of exchange and change. The processes of societal or group transformation are multi-directional, and thus the leaders themselves get influenced in the development. As it stands as a witness of these evolutions, political marketing is interested to understand the role and means of action leaders build up when acting on the societal market. We invite you to participate in this wide debate of how political marketing can outline effective leadership and comprehend the political changes determined by the interactions of leaders and various social and political groups. By that we invite you to participate in the 2007 International Political Marketing Conference, by submitting an abstract or just by applying to be part of the Conference audience. Beside, the scholars of political marketing and those of close branches such us political science, sociology, economics, we welcome contribution from practitioners of political consultancy, polling, public policy consultancy or mass-media experts. The Conference will be framed by some general areas of interest for political marketing but also by specific topics relevant to the theme. Thus, we call applicants to concentrate the effort on the following directions: a) The use of political marketing strategy patterns for effective political leadership. b) Comparative marketing of political organizations and political leaders. A special attention will be addressed to the marketing of political parties as organizations of leaders. c) Mass-media role in the rising and fall of political leadership. d) The impact of leaders on public agenda. e) The influence of political culture on marketing political leaders. f) The ethics of political marketing in relation to leadership behaviour. g) The risk evaluation in political campaigns as an instrument for competitive political leaders. h) Lobbying and Public Affairs in Europe and the EU post enlargement. This is a special panel having the Journal of Public Affairs as a partner. i) Political Marketing Concepts for Effective Public Diplomacy.